Lucinda Neall

Early in her career Lucinda noticed how communication affected morale, creativity and effectiveness. So when offered training in communication skills she grasped the opportunity and discovered a philosophy and a set of principles that allowed people to convey their ideas, understand others and turn conflict into cooperation.

Lucinda believes that people inherently want to give of their best. She builds on people's strengths and gives them the skills they need to have a positive impact on others.

Lucinda spent her early childhood in the Soviet Union and America, before returning to the UK to complete her education. She left Keele University with a 1st Class Honours degree in Maths and Economics, and worked for the British Government as an economist in a number of departments. She then spent time in telesales and administration, before finding her true vocation in training and coaching, which combines her excellent analytical and interpersonal skills.

In 1993 she and her husband Peter set up the Neall Scott Partnership. Lucinda has trained and coached people in many sectors - including mining, construction, airlines, finance and education - and at every level of responsibility from the boardroom to the coalface.

Lucinda's work in the education sector, her passion for effective communication, and the birth of her son prompted her to analyse what makes boy's tick and how to motivate them. To date she has written two books on the subject, Bringing the Best out in Boys - Communication Strategies for Teachers and About Our Boys. The main message of these books is that respect and communication make a difference and, by addressing issues earlier rather than later, we can all assist boys to grow up into caring confident men.

Encouraged by the success of her books for teachers and parents, Lucinda's thoughts turned to the community, and she has set up the Creating Safer Communities for All project, where adults are encouraged to see the best in young people and engage positively with them. The aim is to foster mutual respect between generations, set up facilities for young people, and promote a sense of well-being and security in the neighbourhood.

See Lucinda's blog: > http://lucindaneall.blogspot.com/